Molly MIttal

Project type: End-to-end Website + branding

Role: UI designer + Visual designer, with my FCB Chicago Scrum Team

Industry: Health & Wellness (Pfizer)

Tools: Figma, Photoshop, Illustrator

Duration: Q1 - Q2 2024

Introduction

Nurtec Shines is a campaign launched by Pfizer in collaboration with Lady Gaga to promote Nurtec ODT, a prescription medicine for the treatment of migraines in adults.

As the UI Designer for this project, my objective was to design an engaging and visually appealing website that would raise awareness about migraines and Nurtec ODT while featuring Lady Gaga's involvement in the campaign.

Problem Identification

The main challenge was to create a website that would effectively communicate the benefits of Nurtec ODT, provide resources for migraine patients, and showcase Lady Gaga's personal connection to the cause. The website needed to be both informative and visually captivating to engage users and encourage them to learn more about Nurtec ODT.

Research

To better understand the target audience and their needs, I conducted the following research activities:

Explored visual elements and color schemes that would complement the campaign's message

Analyzed Lady Gaga's previous brand collaborations and her connection to migraine awareness

Studied medical information about Nurtec ODT and its benefits

Reviewed existing migraine-related websites and campaigns

Ideation

With the insights gathered from research, I started generating ideas for the Nurtec Shines website design. I explored different layouts, interaction flows, and visual styles that would effectively communicate the campaign's message and highlight Lady Gaga's involvement.

Design Solution

A visually striking color scheme and imagery that complements the Nurtec Shines campaign

ICONS

PICTOGRAMS

A resource hub with educational materials, patient testimonials, and tips for managing migraines

A clean and modern layout with clear calls-to-action to encourage users to learn more about Nurtec ODT

A dedicated section featuring Lady Gaga's personal story and her connection to the cause

Screens

A user-centric storytelling platform on the Nurtec website that encourages engagement by featuring inspiring patient experiences and journeys.

A comprehensive safety resource for Nurtec Migraine treatment, providing essential information on side effects, contraindications, and dosage guidelines to help patients make informed decisions about their care.

Incorporation of contrasting color combinations for featured modules to enhance visual appeal, draw attention, and create a balanced, dynamic design that engages users.

A dedicated section that addresses the suitability of Nurtec treatment, offering valuable guidance on appropriate usage, dosage, and potential interactions to ensure patients make informed decisions about managing their migraine symptoms.

Integration of Lady Gaga's personal experience and testimonial regarding Nurtec's effectiveness in treating her migraine symptoms, adding a relatable and influential voice to the website's content.

Enhanced website accessibility by incorporating a navigation section that seamlessly guides users to various pages, improving overall user experience and ensuring effortless access to essential information.

Deployed a key safety information (ISI) panel, offering users immediate access to vital guidelines and safety details linked to Nurtec therapy.

Improved website accessibility by integrating a footer with intuitive navigation options, enabling users to easily explore different sections of the website and locate relevant information, resulting in a more user-friendly experience.

Reflection

This project provided a valuable opportunity to apply my UI design skills to a healthcare-related campaign with a high-profile celebrity partnership. By creating a user-centric website, I aimed to raise awareness about migraines and Nurtec ODT while engaging users with a visually appealing design. In the future, I will continue to prioritize accessibility, clarity, and visual impact in my designs, striving to create meaningful solutions for real-world problems.

ABRYSVO MAT Vaccine Tool

Let’s Connect

mittalmolly27@gmail.com

https://www.linkedin.com/in/mollymittal/

Testing

To validate the effectiveness of the new design, we conducted usability testing with PAH patTo validate the effectiveness of the website, we conducted usability testing with migraine patients and Lady Gaga fans. The feedback confirmed that the website was engaging, informative, and effectively communicated the benefits of Nurtec ODT while showcasing Lady Gaga's involvement in the campaign.ients and caregivers. The feedback was overwhelmingly positive, with users reporting improved ease of use, better access to resources, and a more engaging community experience.

Molly M.

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